The term ‘Branding’ is used a lot in marketing circles, but what exactly does it mean?

In its simplest form, it is the visualisation of all aspects of your marketing collateral, producing a consistent and considered style that is easily recognisable. This can start with the naming of a business and the creation of a logo, and end with the creation of a Brand Guideline document which permeates every aspect of the identity of your business. However, Branding can also help to organise the structure of your business too.

We like to think of Branding as producing a complete framework which gives you the tools to communicate effectively and consistently to the outside world.

The marketing practice of creating a name, symbol or design that identifies and differentiates a product or business from others.
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